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Last updated: September 7th, 2023

At Biën, we are committed to safeguarding your privacy and ensuring the security of your personal information. We adhere to all applicable laws and regulations, including the European General Data Protection Regulation ("GDPR") and the French Freedom of Information Law (n°78-17 of January 6th, 1978, as amended).

This Privacy Policy details how we collect, use, disclose, and protect your personal information while using our website, powered by Shopify and utilizing Shopify Payments. By using our website, you consent to the practices outlined in this Privacy Policy.

1. What Qualifies as Personal Data?

In the context of our website, "data subjects" encompass users and clients. Personal data, as defined in this Privacy Policy, includes any information identifying or potentially identifying users or clients, such as the email address used for account login.

2. Information We Collect

Personal Information: We collect personal information when you visit our website, make purchases, or contact us. This may include your name, email address, shipping and billing address, phone number, and payment details.

Non-Personal Information: We also collect non-personal information, such as your IP address, browser type, and usage data, to enhance our website's performance and user experience.

3. How We Use Your Personal Data

We collect and use your information for the following purposes:

Order Management: Your information is used to process orders, including fulfillment, invoicing, and delivery. We retain this data for security, legal compliance, and service improvement. Email addresses are used for order confirmations and order-related communication.

Customer Relationship Management: This includes after-sales service and notifications regarding returns to stock.

User Account: When you make purchases, you can access your password-protected "User Account" to view order history and update personal information.

Advertising and Marketing Analysis: We may send product information and recommendations. Email advertising is conducted within legal limits and requires consent.

Newsletter Subscription: Subscribing to our newsletter allows you to receive special offers, with an option to unsubscribe at any time.

Website Visits: For security reasons, we temporarily collect and record data like domain names or IP addresses during website visits. This data, based on our legitimate interest, may be used to make targeted offers (e.g., via cookies) with your consent.

Legal Obligations: We use your information to comply with legal requirements and protect rights, privacy, safety, or property.

4. Disclosure of Your Information

We may share your personal information with the following third parties:

Shopify: Our website is hosted on Shopify, which stores your data securely.

Shopify Payments: If you use Shopify Payments, your payment information is processed by them.

Service Providers: Third-party service providers assist in website operations, payment processing, and other services while protecting your information.

You can opt out of receiving marketing communications by following unsubscribe instructions and update personal information through your website account.

5. How to Contact Us About Your Personal Data

The entity responsible for processing personal data is DESSIGNS, registered in the Paris Trade and Companies Register under number 484 920 426, with its registered office at:

10 rue Casimir Delavigne
75006 Paris, France

For any questions regarding this Privacy Policy, personal data processing on our website, or inquiries related to the protection of personal data and privacy at Biën, you can contact us via email:


6. Security

While we take reasonable precautions to protect your personal information, it's important to note that no method of transmission over the internet or electronic storage is entirely secure. We cannot guarantee the absolute security of your data.

7. Data Retention

Personal data collected and processed by Biën, along with any partners or contractors, is retained only for the duration necessary to fulfill the associated tasks and no longer.

8. Your Rights

Under applicable laws and regulations, you have specific rights concerning your personal data. These include:

Rights of Access, Rectification, and Deletion
Right to Portability of Personal Data
Right to Object
Right to Limit Processing
Right to Set Guidelines for Data After Death
Right to Withdraw Consent at Any Time
Right to Lodge a Complaint with a Supervisory Authority
You can exercise these rights by contacting us at the provided address or email.

9. Changes to this Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our practices or for operational, legal, or regulatory reasons. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please do not hesitate to reach out to us using the contact information provided.